{"id":6,"date":"2025-05-05T09:14:50","date_gmt":"2025-05-05T09:14:50","guid":{"rendered":"https:\/\/brandonhowell.shop\/?page_id=6"},"modified":"2025-06-03T14:19:37","modified_gmt":"2025-06-03T14:19:37","slug":"home-page","status":"publish","type":"page","link":"https:\/\/brandonhowell.shop\/","title":{"rendered":"Home page"},"content":{"rendered":"\n<p>Technical SEO is the behind-the-scenes foundation that makes your website visible, fast, and crawlable. While content and backlinks often get the spotlight, technical SEO ensures that search engines can properly access and <a href=\"https:\/\/vanselowdesign.com\">https:\/\/vanselowdesign.com<\/a> understand your site. Without it, even the best content can go unnoticed.<\/p>\n\n\n\n<p>Here\u2019s a practical technical SEO checklist to help you boost <strong><a href=\"https:\/\/www.peterboroughchoral.org.uk\/\">peterboroughchoral.org.uk<\/a><\/strong> your rankings and build a search-friendly website in 2025.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 1. Ensure Your Site Is Mobile-Friendly<\/h3>\n\n\n\n<p>More than half of all web traffic comes from mobile devices. Google uses <strong>mobile-first indexing<\/strong>, meaning it primarily uses the mobile version of your site for ranking and indexing.<\/p>\n\n\n\n<p><strong>What to do<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use responsive design that adjusts to different screen sizes.<\/li>\n\n\n\n<li>Test your site with Google\u2019s Mobile-Friendly Test.<\/li>\n\n\n\n<li>Avoid intrusive pop-ups or slow-loading mobile elements.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 2. Improve Site Speed and Core Web Vitals<\/h3>\n\n\n\n<p>Fast-loading pages are essential for user experience and <strong><a href=\"http:\/\/www.happy-feet.org.uk\/\">happy-feet.org.uk<\/a><\/strong> rankings. Google\u2019s Core Web Vitals focus on load performance, interactivity, and layout stability.<\/p>\n\n\n\n<p><strong>Check and improve<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Largest Contentful Paint (LCP)<\/strong> \u2013 Aim for under 2.5 seconds.<\/li>\n\n\n\n<li><strong>First Input Delay (FID)<\/strong> \u2013 Aim for under 100ms.<\/li>\n\n\n\n<li><strong>Cumulative Layout Shift (CLS)<\/strong> \u2013 Keep it under 0.1.<\/li>\n<\/ul>\n\n\n\n<p>Use tools like Google PageSpeed Insights or GTmetrix to diagnose and optimize.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 3. Set Up HTTPS for Security<\/h3>\n\n\n\n<p>Google gives ranking preference to <strong>secure websites<\/strong> using HTTPS. If your site still uses HTTP, it\u2019s time to upgrade.<\/p>\n\n\n\n<p><strong>Action steps<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get an SSL certificate (many hosts offer them for free).<\/li>\n\n\n\n<li>Redirect all HTTP traffic to HTTPS.<\/li>\n\n\n\n<li>Update internal links to use HTTPS.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 4. Fix Crawl Errors<\/h3>\n\n\n\n<p>Search engines must be able to crawl and index your site <strong><a href=\"https:\/\/www.ultralifeshop.co.uk\/\">ultralifeshop.co.uk<\/a><\/strong> efficiently. If they encounter broken pages or restricted content, your rankings can suffer.<\/p>\n\n\n\n<p><strong>How to fix<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check Google Search Console for crawl errors.<\/li>\n\n\n\n<li>Fix broken links, 404 errors, and incorrect redirects.<\/li>\n\n\n\n<li>Avoid blocking important resources in your robots.txt file.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 5. Submit an XML Sitemap<\/h3>\n\n\n\n<p>An XML sitemap helps search engines discover and index your pages efficiently.<\/p>\n\n\n\n<p><strong>Checklist items<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generate a sitemap using your CMS or a plugin (e.g., Yoast, Rank Math).<\/li>\n\n\n\n<li>Submit it to Google Search Console and Bing Webmaster Tools.<\/li>\n\n\n\n<li>Make sure it updates automatically when you add new pages.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 6. Optimize URL Structure<\/h3>\n\n\n\n<p>Clean, readable URLs are easier for both users and search engines to understand.<\/p>\n\n\n\n<p><strong>Best practices<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use short, descriptive URLs with target keywords.<\/li>\n\n\n\n<li>Avoid random characters or long strings.<\/li>\n\n\n\n<li>Use hyphens (-) instead of underscores (_).<\/li>\n<\/ul>\n\n\n\n<p>Example:<br>Good \u2192 <code>www.example.com\/seo-checklist<\/code><br>Bad \u2192 <code>www.example.com\/page?id=12345<\/code><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 7. Use Structured Data Markup<\/h3>\n\n\n\n<p>Structured data (schema markup) helps search engines understand your content and can enhance how your site appears in results with <strong>rich snippets<\/strong>.<\/p>\n\n\n\n<p><strong>Where to apply<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Articles, reviews, recipes, events, FAQs, and products.<\/li>\n\n\n\n<li>Use Google\u2019s Structured Data Markup Helper or a plugin.<\/li>\n\n\n\n<li>Test with Google\u2019s Rich Results Test tool.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 8. Set Canonical Tags<\/h3>\n\n\n\n<p>Duplicate content can confuse search engines and dilute <strong><a href=\"http:\/\/www.beaulygallery.co.uk\/\">beaulygallery.co.uk<\/a><\/strong> your rankings. Canonical tags tell Google which version of a page is the \u201cmain\u201d one.<\/p>\n\n\n\n<p><strong>What to do<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add <code>&lt;link rel=\"canonical\" href=\"URL\" \/&gt;<\/code> to each page.<\/li>\n\n\n\n<li>Make sure canonical URLs point to the preferred version (usually the original or main URL).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 9. Enable Breadcrumb Navigation<\/h3>\n\n\n\n<p>Breadcrumbs improve user navigation and help search engines understand your site\u2019s structure.<\/p>\n\n\n\n<p><strong>Tips<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use schema markup for breadcrumbs.<\/li>\n\n\n\n<li>Make sure they reflect the logical path of your site hierarchy.<\/li>\n\n\n\n<li>Place them above the main content, below the header.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 10. Use a Reliable Hosting Provider<\/h3>\n\n\n\n<p>A poor-quality host can lead to downtime, slow performance, and indexing issues\u2014all of which hurt rankings.<\/p>\n\n\n\n<p><strong>Make sure your host offers<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>99.9% uptime<\/li>\n\n\n\n<li>Fast server response times<\/li>\n\n\n\n<li>Easy scalability<\/li>\n\n\n\n<li>Automatic backups and security features<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Technical SEO is the behind-the-scenes foundation that makes your website visible, fast, and crawlable. While content and backlinks often get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/brandonhowell.shop\/index.php?rest_route=\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandonhowell.shop\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandonhowell.shop\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandonhowell.shop\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandonhowell.shop\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6"}],"version-history":[{"count":5,"href":"https:\/\/brandonhowell.shop\/index.php?rest_route=\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":18,"href":"https:\/\/brandonhowell.shop\/index.php?rest_route=\/wp\/v2\/pages\/6\/revisions\/18"}],"wp:attachment":[{"href":"https:\/\/brandonhowell.shop\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}